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The artist contributes his £25k prize cash award to grassroots live spaces

The singer holding his trophy in Newcastle
Sam Fender received the honor in October in the North East

The star has handed over the full amount of his £25k Mercury Prize prize money to the MVT, which operates to save the Britain's grassroots music venues.

The star was presented with the award on mid-October as his third album People Watching was declared the best record of the past year.

The musician has opted to give the cash to the MVT, in acknowledgment of the vital role local spots fulfilled in his early career.

"I would not have achieved my current career if it weren't for all the shows I did around the region, and further afield, when I was starting out," remarked Fender. "These locations are renowned, but they are facing challenges."

Since the start of 2023, over 150 of these venues have permanently closed – roughly one-sixth of the entire UK sector.

In the last year, major artists such as Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its initiatives to support the industry, by applying a minor surcharge to their ticket costs, which benefits independent venues.

He also joined in, collecting over £100k on his live tour to help thirty-eight grassroots venues across Britain.

The donation helped venues that were dealing with imminent closure due to issues arising from water damage, blazes and family tragedies, as well as permit problems, legal disputes and noise complaints.

Other venues received financial assistance in upgrading amenities and gear that directly benefitted artists and concertgoers.

"The notion that money from shows in large arenas supports the local stages, where it kicks off for musicians like me, is just sensible," Fender has said.

The band Pulp on stage
The group are one example who donated their award winnings to good causes

The musician is not the first artist to contribute his honor funds to good deeds.

Back when Pulp received the award in the mid-90s for their record Different Class, frontman Cocker stated that the band would donate their cash to the non-profit War Child.

In 2002, musician the artist divided her award between a few organizations, including the NSPCC and a charity for Sickle Cell.

"And I donated a thousand pounds to Highgate Newtown, to their gymnastics class, because I did gymnastics when I was a child and they lacked updated gear," she explained to outlets.

Two years ago, they contributed their winnings to the youth organization that supported their group, in addition to other grassroots music organisations.

Also the 1994 recipients they donated their winnings to a multiple sclerosis charity after a friend was identified with the illness.

"Winning was sufficient," stated artist Small. "The prize was the extra but we didn't need the cherry, because we had the honor. So our winning impacted somebody else's life."

Last week, the Music Venues Trust revealed it had protected two grassroots venues in the South East, by bringing them into public stewardship.

The Joiners in Southampton and the second in the city were acquired under the public acquisition scheme, which is backed by Arts Council England and music fans who purchase "stakes" in the venues.

GB
By

Gregory Buchanan

A tech enthusiast and digital strategist with over a decade of experience in emerging technologies and innovation consulting.

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